The BLINGZ Story

BLINGZ was founded in late 2021 by owner, Amanda (23) in Sydney, Australia as a lockdown project.

From being an online shopping addict myself, I found that there was something missing from the accessory industry. While there was an abundance of beautiful, dainty jewellery available, I found it challenging to find statement, fashion pieces. 

So, I got to work and got my first designs manufactured. I enlisted the help of my Mum, my friends (and anyone who would listen), and got people to start testing the quality and giving me feedback on the pieces. After many mistakes, meltdowns & and overcoming major self-doubt, I finally built up the courage to launch my website. In the middle of 2023, I was lucky enough to be able to leave my full-time job to pursue BLINGZ as my full time career.

My goal with BLINGZ was to build a brand that could bring you luxe-feeling, versatile fashion jewellery, for those times when you are wanting to add a little something extra to your girls night/date night outfit, or even when you are wanting to add something more to your daily jewellery rotation.

BLINGZ is on trend, feminine & made to be part of those special milestones & memories. When wearing BLINGZ, the goal is to make you feel confident, luxurious, and most importantly, blingy AF.